How to Define the Target Market for your Knitting and Embroidery Business

An important part to any business start up is defining the market for that business. The same will be true for your knitting and embroidery business. Defining your primary market essentially means that you doing the work to figure out the people that will purchase your products. By defining the market for your business, you are making it easier to do conduct business. In the process of doing this for your business, you might find that there is no market in the area that you wish to conduct business. Knowing this will help you to better place your products.

As you work to define the market for your knitting and embroidery business, think about the kind of knitting and embroidery work that you will be doing. You must first determine the type of work that you will be doing so that you can then figure out who will be purchasing your final products. To better determine the kind of knitting and embroidery that you will be doing, consider the kinds that you are best at doing. This is the product and service that you should provide to your customers.

Once you have finalized the kind of product and service that you will provide, then you need to think about whom will most want this service. This is why you first had to determine the type of service and product that you plan on providing. You cannot decide who will purchase the product if you do not first know the kind of service that you are going to provide.

Make a list of all the people that you think will want to purchase knitting or embroidery from you. Contrary to what you might first think, this list will not contain names of people; instead, it should include general information on the type of person that you think will benefit from your service. For example, perhaps your market will include only women. This will be a good start, but you will need to be more specific in defining your market. This is because different women have different tastes. Not all women will have an interest in knitting and embroidery so you have to be more precise in how you define your market.

Now that you know women will be in your market, you need to define additional characteristics or traits of the women that will be in your market. Perhaps you are targeting women of a certain age group or maybe your products are designed for mothers. Therefore, this would narrow down the market to women over the age of eighteen. Some might argue that there are mothers under the age of eighteen, but then the age group becomes muddled with teenagers.

What else does your target customer look like? Does the woman’s economic status matter? Of course it does. Women of different economic status will go for different kinds of products. Since knitting and embroidery items are not universal, it is good to figure out the exact economic status of the woman that you will be targeting, middle-class for example.

Now you have your market defined as middle-class mothers, think how much easier it will be to target that market rather than targeting women in general. You can continue defining your market until you feel satisfied that you have completely defined your target customer. In the end, you should have something like middle-class mothers who work from home. This will certainly be of great help, not only for marketing and advertising your products, but also for knitting and embroidering your products and well. The better you can define your market, the more successful your business will be.

The process to defining the market for a knitting and embroidery business does not differ very much from the process of defining the market for other businesses. There are specific steps that you must take to figure out who is in your market and where your market is located. By doing this work, you are setting your business up for success.

Page Updated: January 28, 2017
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